by Penny C | Feb 4, 2026 | ecommerce
If you're a roofer in Dallas, you already know the competition is tough. Every storm brings a flood of companies fighting for the same homeowners. So how do you stand out when someone searches "roof repair near me" or "Dallas emergency...
by Penny C | Feb 3, 2026 | ecommerce, Magento
Picture this: a customer browses your online store, adds items to their basket, gets all the way to checkout… and then vanishes. Gone. Poof. That's cart abandonment, and it's one of the biggest revenue killers in e-commerce. Here's the thing: cart...
by Penny C | Jan 29, 2026 | ecommerce
If you've been hearing the buzz about Core Web Vitals for years now, you might be wondering whether it's all just tech talk or something that genuinely affects your business. Fair question. The short answer? Yes, Core Web Vitals matter more than ever in...
by Penny C | Jan 27, 2026 | ecommerce
Running a Magento 2 store is brilliant for scaling your e-commerce business. But here's the thing: having a fantastic store means nothing if no one's finding it. That's where Google Ads comes in, and more specifically, targeting those high-intent...
by Penny C | Jan 22, 2026 | ecommerce
Let's be honest: when someone's got a burst pipe at 2 AM in Houston, they're not scrolling through page two of Google. They're clicking on the first plumber they see. If that's not you, you're leaving money on the table. The good news?...
by Penny C | Jan 19, 2026 | ecommerce
Let’s be honest, follower counts are a vanity metric. Sure, it feels great to watch those numbers climb, but if those followers aren’t buying from you, what’s the point? If you’re running an e-commerce business, your social media strategy needs...
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