PPC & Paid Advertising
Targeted campaigns designed to generate leads, sales, and measurable return.
We plan, manage, and optimise paid advertising campaigns across Google and Meta to help businesses reach the right audience, control spend, and convert demand efficiently.
Paid advertising built around intent, control, and performance
Paid advertising works best when it’s focused, structured, and measured correctly. We design PPC campaigns around real user intent — ensuring your ads appear at the right moment, with clear messaging and defined outcomes.
Our approach prioritises efficient spend, transparent reporting, and continuous optimisation. Every campaign is built to support business goals, not vanity metrics.
PPC Strategy & Account Setup
Campaign structure, targeting, and budgeting aligned with your business objectives.
Meta Ads (Facebook & Instagram)
Audience-led campaigns designed to build demand, drive traffic, and support conversions.
Budget Control & Bid Optimisation
Ongoing optimisation to improve efficiency, reduce waste, and maximise return on spend.
Google Ads Management
Search, Shopping, and Performance Max campaigns focused on intent and conversion.
Landing Page & Conversion Optimisation
Improving page structure and messaging to increase conversion rates from paid traffic.
Tracking, Reporting & Insights
Clear reporting on spend, conversions, and performance — with actionable insights.
How We Run Paid Advertising Campaigns
Intent-Led Campaign Planning
We start by understanding your audience, products, and conversion goals.
From there, we define campaign structure, keywords, audiences, and messaging to align with real buying intent.
Clear Messaging That Converts
Ad copy, creative, and landing pages are aligned to ensure a consistent message from click to conversion — reducing friction and improving performance.
Measured, Transparent Performance
You’ll always know where budget is being spent and what it’s generating.
We focus on conversions, cost efficiency, and return — not impressions alone.
Continuous Optimisation
Paid advertising is not set-and-forget.
We regularly test ads, refine targeting, and adjust bids to improve results as data builds.
FAQ
Answers to common questions about our PPC and paid advertising services.
Which platforms do you manage?
We manage Google Ads and Meta Ads (Facebook & Instagram), including search, display, shopping, and social campaigns.
How quickly can PPC generate results?
PPC can generate traffic and conversions quickly, often within days of launch. Performance improves as data and optimisation increase over time.
Do you manage ad spend as well as campaigns?
Yes. We manage campaign structure, bidding, and budgets, and advise on spend allocation to maximise return.
Can PPC work alongside SEO?
Yes. PPC complements SEO by capturing demand immediately while SEO builds long-term visibility.
Is PPC an ongoing service?
Yes. Ongoing management and optimisation are essential to maintain efficiency and performance.